Industry News

Paying the Rent in Eyeballs

Dog-wathching-tv-842x450-776x415There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few seconds trying to make sense of something where there is none. For instance, the use of the words “exact estimate” together. The worlds’ obsession with what the Kardashians are up to every minute of the day. Or, when media reps—like radio, television, cable or ppc—try to tie their measurements of anonymous audiences back to an actual return on advertising dollars invested.