Industry News

Big Data and the Automotive Industry

Large-scale data sets, predictive analytics, massive figures and complex equations…

For some dealers, understanding marketing and utilizing big data can be complex and overwhelming. Let’s face it: we are not statisticians, engineers or mathematicians. For the most part, we are sales people, accountants, service advisors and techs who have grown our way into management and or ownership somewhere along the way. Big data can be scary and so is the “fear or the unknown.”

Big numbers, big data don’t need to intimidate you – they will help you and your business unlock your future potential and provide valuable business insight. As we venture into the most robust information age ever, this couldn’t be more-true as it pertains to rapidly changing marketing and advertising.